Casino to open discount frozen food store

The first Iceko store will open over a sales area of 200 square metres in Paris.

 Casino is launching a pilot discount
frozen food format called Iceko to compete with Picard in France. Le
Parisien reported the store will stock 600 national brands and
private labels.

Picard has several stores in France and
sells more than 1,000 items. Its customers can order products also by
phone, mail or via the Internet, and have them sent to their homes,
if they choose.