The hottest place to be is below zero, enjoying the Heineken® Extra Cold Experience

By: trademagazin Date: 2008. 07. 18. 00:00

The Heineken® Extra Cold Experience is arrived at Budapest, a redesigned truck that offers an unforgettable product and brand experience in relation to Heineken® Extra Cold beer.

Heineken® Extra Cold is a new
way to serve Heineken®; it’s the original Heineken® beer
but served Extra Cold.
The core of the Heineken® Extra Cold Experience is an
amazing ice bar inside the truck. Visitors are taken
through different cooling down phases to reach ‘Extra
Cold’, which in this case means –8 degrees Celsius. Each phase
is innovative and interactive, building on both the intensity of
the experience and the key Extra Cold message in order to create a
real ‘Wow!’ effect.

The Heineken® Extra Cold
Experience is a unique way to get in touch with our consumers, to
generate trial and awareness in markets launching the Extra Cold
concept and offers the perfect way to create free publicity.
Hungarians can meet the truck twice
in Budapest: between 17-21 July on Hajógyári island
and 23-26 July at parkplace of City Council.

Since May the Heineken® Extra Cold Experience hit the
streets of Europe. In five months time 12 different countries and
23 different cities in Europe host this very special concept.