Hungarian bartenders get to meet Jason Momoa and Blaine Halvorson

By: Trademagazin Date: 2025. 06. 24. 10:42

Meili Vodka – the world’s most awarded cocktail brand in the past two years – is launching the #CleanSpiritWildHeart cocktail competition for professional Hungarian bartenders. The top 10 competitors will be invited to an exclusive masterclass, which will be held live in Budapest this fall by Meili Vodka’s two founders, Jason Momoa and Blaine Halvorson.

Jason and Blaine are old friends, united by a passion for nature, craftsmanship and originality. They developed Meili Vodka together for seven years, redefining the concept of vodka during their exciting journey. What they have created is both a pure experience and, as a cocktail base, highlights the true nature of the drink – and shakes up its category, which is often dominated by shiny packaging and empty promises.

A competition for those who believe that vodka can have character

The competition is based on the essence of Meili Vodka: purity, honesty and the wild spirit that lives within us. Cocktails must follow the “Clean Spirit” aesthetic, meaning they must be completely transparent or have minimal color to highlight the natural, pristine elegance of Meili. The campaign aims to move the bar profession along values such as originality, sustainability, and raw creativity.

How to apply?

Participants must create a cocktail that is visually clean but conceptually bold. The cocktail must contain:

minimum 40 ml of Meili Vodka: at least one Monin product

Bartenders must post the competition on social media (Facebook, Instagram or TikTok) as follows:

A Meili Vodka bottle must be prominently featured in the photo or video
The post must include the recipe and briefly describe the inspiration
Hashtags: #MeiliMixologyChallenge and #CleanSpiritWildHeart
Tags: @caterix.hu and @meilivodka on Instagram, and @caterix.ro and @meilivodka on TikTok and Facebook

Passing on the challenge to another bartender is highly recommended, as this is how we can truly build the community.

Prizes and international recognition

The creator of the cocktail with the 10 most reactions (likes, comments, shares, saves) will be able to participate in an exclusive masterclass, which will be held live in Budapest by Jason Momoa and Blaine Halvorson.

All finalists will be presented to the Meili founders, who will then select their favorite – and the winner will receive a trip to Montana, the home of Meili Vodka.