Brown-Forman, Coca-Cola To Launch RTD Cocktail

Brown-Forman Corporation and The Coca‑Cola Company have announced plans to launch the ‘Jack & Coke’ cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail.

Jack Daniel’s and Coca‑Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca‑Cola, the cola giant noted.

The beverage will be initially launched in Mexico in late 2022 and subsequently rolled out to markets around the world.

ESM