Omnia’s new packaging teaches new flavors

The new image of the Omnia roasted coffee family became more refined and more sophisticated: its silver color became stronger, the overall impression became brighter and shinier. In addition to the fresh design, the new pack also provides a new feature: a flavour intensity scale helps the customers to find their favourite.

It matters, what kind of coffee we choose: softer, with less intense flavor or more characteristic, more powerful. The majority of coffee lovers are not aware of shades, merely classify the coffees that, are they strong or not. Yet a soft roasted or harmonic coffee can also be strong, while a more intense can be weak. Therefore, Douwe Egberts decided to help the customers to make the right choice and indicating the intensity of the flavors on the packaging. Number 1 represents the most soft, while number 10, the strongest flavor.