Increased market share for drugstores

Last year almost HUF 38 billion worth of laundry detergents were sold by Hungarian shops. Value sales grew 4 percent but volume sales reduced by 2 percent. Laundry detergent is the top category (in value) from the 70 household chemicals and cosmetics audited by Nielsen. Stores bigger than 400m² realised 70 percent of sales last year. Drugstores’ share from the market grew from 11 to 13 percent. Manufacturer brands were stable in the laundry detergent category with their 90-percent value share. In 2015 market players spent HUF 4.4 billion (at rate card price) on television commercials for laundry detergents, 22 percent more than in 2014.