Manufacturer brands got stronger

Combined sales of sanitary pads, tampons and pantyliners exceeded HUF 14 billion last year, with like-for-like value sales having grown 4 percent. Sanitary pad: the annual market was above HUF 6 billion; value sales were up 5 percent and volume sales augmented by 2 percent. In terms of value, the market share of manufacturer brands increased from 84 percent to 85 percent.

Tampon: the market was moving above HUF 4 billion in the last two years. Values sales improved by 4 percent and volume sales stayed put. Manufacturer brands’ value share got 2 percentage points better and reached 89 points. Pantyliner: sales grew by 3 percent in both value and volume, having reached the HUF 4-billion value at annual level. Manufacturer brands’ value share rose 1 percentage point to 81 percent.