Carlsberg Launches Limited Edition ‘Champions Can’
Brewing giant Carlsberg has launched a limited edition ‘champions can’ to celebrate Liverpool FC’s Premier League title win.
The ‘champions can’ will be available in 25 countries across the world, including Australia, China, India, Ireland, Malaysia and the USA.
The ‘champions can’ will feature Liverpool FC’s iconic red colour and crest along with players’ signatures.
In addition, the words ‘1847 onwards’, which refers to Carlsberg’s 173-year heritage, will be replaced with ‘Champions, 2020 onwards’.
ESM
Related news
Stabilizing premium segment, strengthening non-alcoholic offer – this is how the EU and domestic beer market developed in 2024
In 2024, the European Union Member States produced a total…
Read more >The German beer market has sunk to a historic low – alcohol-free versions are becoming increasingly popular
German beer sales fell to a more than 30-year low…
Read more >Beer producers are hoping for a hot August
After nearly three percent growth last year, domestic beer consumption…
Read more >Related news
Lidl Switzerland Sees ‘Record’ Growth In Cheese Exports In 2024
Lidl Switzerland saw record cheese export growth in 2024, marking…
Read more >Non-alc beer brand Heaps Normal gets Robbie Williams backing
The brand’s “core range” is being rolled out across “select…
Read more >Arla Foods invests in Bahrain cheese production expansion
The dairy group expects the investment to boost the Bahrain…
Read more >