ITB Berlin 2024: Travel technologies take center stage

Unlike other industries, tourism has always developed thanks to its adaptability and innovation – it’s no coincidence that travel technologies will once again play a prominent role at the ITB Berlin exhibition, which will be held between March 5 and 7, reports turizmus.com.

More than 30 international companies present their innovative products and ideas at the world’s leading travel exhibition, in a total of five halls. The exhibitor portfolio ranges from well-known industry giants to emerging start-ups and covers the entire technology value chain. These include Amadeus, Sabre, Bewotec, ICEX España, Business Iceland and Business France, among others.