Sodastream transforms into a full beverage brand

The PepsiCo subsidiary unveiled a new logo, refreshed colour scheme and the slogan “drink better,” aiming to redefine modern beverage culture.

Starting in February, a digital campaign will run across Connected TV, online video, YouTube, social media and digital advertising. According to Julian Hessel, Marketing Director DACH, 2026 will be the year when the brand’s transformation becomes fully visible.

As outlined in the press release, the company is focusing on customizable drink solutions, allowing consumers to tailor flavour, ingredients, sweetness and mixing ratios. The new brand identity will roll out across retail channels worldwide.

From mid‑year, Sodastream plans to launch the largest product offensive in its history, including a completely new range of sparkling‑water makers and additional innovations across its ecosystem.

The “drink better” campaign has been developed by Sodastream’s global headquarters, with production handled by Jiminy Creative and Glitch.