Vanillia again

By: trademagazin Date: 2007. 05. 30. 00:00

Coca-Cola North America has reintroduced Vanilla Coke to its 'sparkling beverage' line-up.

The soft drinks company said that the brand relaunch will
include new logos and packaging. The company also confirmed plans to launch a
zero calorie version of the drink, named Vanilla Coke Zero.

The company has said that the new line of drinks will be
available in approximately 10,000 supermarkets across the US. The Vanilla Coke
marketing campaign will include cinema and online advertising as well as
point-of-sale displays, sampling and merchandising.