Danone and several of its popular brands are once again winners of the Superbrands award
Danone, Actimel and Activia also won the Superbrands award, awarded for the eighteenth time this year, and Danone as a company also received the Business Superbrands award. The award is known and recognized by consumers and the wider public as a symbol of high quality, and the best consumer and business brands can benefit from it.
In almost every year of the existence of the Superbrands award, Danone has been included sixteen times among the only 500 Hungarian consumer brands that received recognition during the program. But the company’s two best-known brands, Actimel and Activia, were not deemed worthy of the award for the first time either.
The awarding of the award, as every year, was decided by a committee of 40 independent marketing professionals and company managers following a multi-stage pre-screening. The award is positive feedback about brands that highlights the best on a professional basis. The nomination is made solely on the basis of professional criteria, it is not possible to apply or apply for it.
Related news
Danone to drop Provamel in Germany
The French group is pulling the organic alt-milk brand in…
Read more >Danone Restructures Production In Germany With Planned Closure Of Milk Factory
French dairy giant Danone has announced a restructuring of its…
Read more >Danone’s Alpro announces UK investment to support switch to 100% British oats for plant-based drink
Leading plant-based brand Alpro has announced a major investment in…
Read more >Related news
North Macedonian Discounter Stokomak Expands To Serbia
North Macedonia’s hard discounter Stokomak has launched its first Serbian…
Read more >Barilla debuts Al Bronzo collection
Barilla has announced the return of its Al Bronzo pasta…
Read more >Dark patterns are spreading in e-commerce – and official action against them is also more frequent
Urging, pressuring, hiding costs or “trickling” them – dark patterns…
Read more >