The Store of the Future opens again at the SIRHA Budapest exhibition! (Part 4)

In 2026, the Future Store will once again showcase the market’s latest product developments ahead of launch, innovative equipment solutions and services. The sales floor, hot spots, on-the-go, checkout zone, as well as the convenience and HoReCa areas will be presented as a coherent whole, featuring a range of trendy new solutions that many visitors will encounter here for the first time. The newest solutions for both unmanned and staffed units will be on display, with special emphasis on data-driven developments, customer-experience-related solutions and product innovations, including the latest in-store communication tools.

At SIRHA Budapest 2026, a total of 26 companies will present their innovative products, sales-promotion tools and new solutions in a unique format at the Future Store Innovations stand (Hall A, stand 301A), as part of professionally guided tours. Guided tours depart every half hour at pre-announced times; visitors can register and book a slot in advance, while on-site registration is also available subject to remaining capacity. Tours take place in groups of up to 30 people, and each tour lasts approximately 70 minutes.

At the bottom of the article, you can register for a free entry pass and for the professional guided tours as well!

Many solutions will be showcased here for the very first time, and – as in previous years – visitors will also have the opportunity to taste product innovations that are about to be launched. In this compilation, four companies are introduced today out of the 26 exhibitors.

myPOS Sigma levels up: DÁP-based age verification is coming

The myPOS Sigma, a next-generation terminal combining digital age verification with secure payments, is expanding with a major software upgrade. Thanks to the new feature, fast and secure digital age verification will now be available directly on the terminal – a must-have when selling age-restricted products. This innovative solution provides strong support for merchants in ensuring legal compliance, as the system fully supports identification via the Digital Citizenship (DÁP) wallet. By automating the process, the need for manual checks is eliminated, reducing the risk of human error to a minimum, while service becomes faster and more modern. Beyond the new technology, myPOS Sigma continues to deliver familiar premium reliability: its robust design supports all cashless payment methods. Weather resistance and impact protection ensure smooth operation even in demanding conditions. Despite its space-saving design, the terminal offers multiple connectivity options (MDB, LAN, USB-C), enabling easy integration into modern business ecosystems and vending/automated systems.

More information: sales.hungary@mypos.com

A new electric solution for sustainable urban deliveries arrives

The Ford Transit Courier BEV represents the future of urban deliveries with its fully electric powertrain, offering both environmentally friendly and cost-efficient operation for everyday logistics tasks. Its zero local emissions contribute to cleaner city air and more sustainable operations. The electric drivetrain delivers quiet running, especially beneficial in densely populated urban areas. Despite its compact size, it offers outstanding cargo-space efficiency, making it an ideal choice for courier services and businesses where efficiency and reliability are key. Smart onboard technologies support efficient route planning and cost-effective operation, while digital connectivity solutions enable fleet management and data-driven decision-making. Fast and easy charging helps minimise downtime, and modern driver-assistance systems make daily work safer and more comfortable.

More information: Ford Transit Courier compact van | Ford HU

New dimensions of innovative, temperature-sensitive FMCG logistics

DPD arrives with two solutions developed specifically for the FMCG sector. DPD Wine Logistics enables safe, professional transport of bottled, fragile products with special packaging materials and a 100% guarantee, backed by stable operations and end-to-end parcel tracking to support e-commerce. In addition, DPD Passive Cooling offers an efficient alternative to active cooling systems using insulated boxes and coolants, keeping chilled foods within the required temperature range throughout transport. Controlled temperature handling, next-day delivery attempt, live tracking, proactive notifications and a one-hour delivery window all strengthen predictable, safe and transparent service for sensitive FMCG products.

More information: www.dpd.com/hu

Space design combining functionality and design trends debuts

JYSK BUSINESS TO BUSINESS brings inspiring, trend-led solutions for furnishing outdoor and community spaces, where functional layouts meet the latest design directions. Its broad B2B assortment supports thoughtful set-ups for guest areas, terraces and shared venues with diverse material combinations, tailored especially to the needs of the HoReCa sector. Thanks to the timeless aesthetics, comfort and quality of Scandinavian design, interior designers and architects also frequently use these solutions when planning restaurants, cafés and other hospitality spaces. Since 2022, the business unit has offered easily accessible solutions for companies: business benefits are available without registration by providing company details, while procurement remains fast and flexible.

More information: www.jysk.hu

Fast-to-install, eye-catching digital display arrives

Digitális Reklám is preparing LED display solutions that take visual communication to the next level, combining speed and ease of use with maximum attention-grabbing impact. The focus is on simple installation: striking set-ups can be assembled by a single person in minutes, without complex mounting or lengthy implementation. FRIGOLED will also be introduced – a compact, practical unit that not only cools, but significantly simplifies product display and marketing communication. A key highlight is the company’s own digital signage system, offering intelligent control, central content management and flexible operation, delivering efficient digital presence in modern HoReCa environments where fast response provides a real competitive edge.

More information: digitalisreklam.hu

The renewed, innovation-enhanced full hygiene range can be explored

Essity arrives with a comprehensive renewal of the Libero brand family and portfolio-wide developments, including a refreshed visual identity, soft leg elastics introduced on small-size pull-up pants, and the launch of optimised, larger pack sizes. The products are designed for babies’ sensitive skin: they are made from breathable materials, contain no lotion, and are dermatologically tested. Sustainability remains a core value: packaging is made with a significant share of recycled material, and production is based on renewable energy sources. Libero Touch offers the softest pull-ups and pants diapers in the super-premium range, Comfort stands for comfortable fit and reliable protection, while the renewed Up&Go supports free movement with even softer materials and secure leak protection. The portfolio also features Zewa’s sustainability developments and Libresse’s mission-driven communication.

More information: essity.hu

Visit SIRHA Budapest between March 3 and 5 and join us at Trade magazin’s Future Store Innovations stand – the Future Store – for a professionally guided tour at Hall A, stand 301A!

Professional visitors can request a FREE, single-use entry pass provided by Trade magazin for SIRHA Budapest 2026 at the link below, with no limit on the number of requests:

https://hungexpo.hu/events/sirha-budapest/trademagazin/

Registration for the Future Store stand tours departing every half hour is also required at the link below after downloading your free entry pass from the link above:

https://trademagazin.hu/hu/rendezvenyek/future-store-2026-turavezetes-regisztracio-guided-tour-registration/

For further information, please contact justin.sara@trademagazin.hu .