The Jövő Store is opening again at the SIRHA Budapest exhibition! (Part 1)

This year, Jövő Store will also focus on tools and services that focus on the customer experience, while the main direction of product development is sustainability. The latest commercial sales promotion traditional and digital tools, developments based on artificial intelligence, asset tracking, data collection and analysis are given a prominent role. And from a commercial point of view, this teaches everyone a lesson: 24/7 conceptual opening hours solutions are safe.

Many devices will be presented here for the first time, and several product innovations will also be available for tasting, as in previous years. Out of 25 exhibiting companies, 8 are now presenting themselves (in alphabetical order).

At the Future Store Innovations booth of the SIRHA Budapest 2024 trade fair, pavilion AB1, 25 companies will present their innovative products, successful sales promotion tools, and new solutions in a unique way, with professional guided tours that start every half hour, at pre-announced times. You can sign up for the tour in advance and make an appointment, but you can also register on the spot, depending on available places. Tour visits take place in groups of a maximum of 30 people, a tour takes approx. It lasts 70 minutes.

Pop-Up and Sustainable Display – Innovation by Artmatch

Artmatch, the leading manufacturer of store furnishings and sales-stimulating displays in the region, introduces a revolutionary innovation at the Future Store. The FASTER DISPLAY is a true game-changer, being a pop-up display that can be set up by regional representatives in under 20 seconds. Moreover, it aligns with FMCG product trends and sustainability expectations. Despite its high load-bearing shelves, the construction does not contain any plastic screws or shelf holders.

This copyrighted product is exclusively manufactured by Artmatch. With this solution, they can produce thousands of different displays, including various standard options, but most of them are customized in size and logo. At the Future Store, visitors can use the QR code on the displayed unit to explore the display range in 3D.

The primary purpose of the display is to capture the attention of shoppers with its appearance, innovative design, and technical solutions. It aims to assist shoppers in making immediate decisions by providing information and strategically placing products in their sight. Besides serving as a marketing tool, the display also serves as a work tool for representatives and a temporary sales point for stores.

Ceres Introduces the Csigusz Product Line

Ceres presents its latest innovation, the Csigusz product line, available in cocoa, pizza, and plum flavors. The Csigusz features a tasty filled soft dough that can be easily divided into eight portions. It serves as a delicious and nourishing option for breakfast, snack, or dessert, fitting various eating occasions.

Ceres, a leading bakery enterprise in Hungary with 70 years of experience, is known for its innovation, reliability, and the high commitment of its employees. While renowned for its toast bread, Ceres offers a diverse range, including cakes, pastries, daily bakery products, and specialties like sponge cake or cream puffs. The company emphasizes developing products that align with the daily lives of conscious consumers, including carb-reduced and whole-grain options.

Innovative Refrigeration Solutions by Epta

Epta International Kft. showcases its popular IARP and Costan brands specializing in refrigeration for the Food & Beverage and HoReCa sectors. The exhibited refrigerators feature the LineOn system, connecting them for real-time analysis of temperature, humidity levels, and energy consumption. This ensures product quality, reduces maintenance, and enhances efficiency.

The Delight 9 Pastry ice cream counter, the B-Ice double-deck glass-covered freezer, and the Glee Glass 42 for storing soft drinks are among the highlighted products. The refrigerators not only provide functional cooling solutions but also contribute to effective product presentation.

Sustainable Convenience Solutions by Essity

Essity presents its latest sustainability-focused innovations across various product categories. The Libero premium diaper introduces Libero Touch, utilizing the 360° ProSkin technology for enhanced skin protection. The diaper is chemical-free, organic, and features a smart moisture indicator.

Libresse aims to empower women without constraints and challenges associated with taboos around the V-zone. The brand’s packaging is 100% recyclable, with tampon and sanitary pad packaging deriving 80-100% from renewable sources.

Zewa is committed to sustainability, offering environmentally friendly choices like Zewa ECO Comfort, made from 100% recycled materials. The revamped Zewa moist toilet paper is biodegradable, made from plant fibers, and has a skin-friendly pH. The packaging is also recyclable.

Laurel’s Modern Components for Today’s Store

Laurel introduces modern components for today’s store, showcasing the LR SelfKiosk, a compact self-checkout kiosk with the latest Laura cashier software. The stand also features a new self-service scale and the exit gate, providing a seamless exit experience.

Looking towards the future, Laurel is exploring concepts for automated or hybrid stores, where traditional stores operate during the day and switch to automated mode at night. The showcased Laurel devices are adaptable to these concepts.

Renewed Product Range by MARS

MARS presents innovations across six categories: chewing gum, pet food, chocolate, ice cream, candy, and food. The award-winning Orbit® gum features a refreshed design, and the new Refreshers line offers a unique chewing experience with a “soft chew” formula containing menthol crystals.

New chocolate products include Snickers® Creamy and Twix® Salted Caramel, providing delightful variations for consumers. MARS’s ice cream slices offer a combination of crispy chocolate coating and creamy ice cream, inspired by their chocolate slices.

SHEBA’s portfolio undergoes a renewal, featuring a new visual identity and improved quality. The Pedigree dry food portfolio will also see a refresh in 2024, offering enhanced benefits to pet owners.

These innovations showcase a commitment to sustainability, quality, and meeting evolving consumer needs across diverse product categories.

Herbow’s Plant-Based Cleaning Solutions

Herbow emphasizes the use of plant-based and mineral-based ingredients in its product range. The iconic Herbow Mosódiós Labda (Laundry Ball) continues to be a cornerstone for the brand, offering a 100% chemical-free, organic laundry detergent. Inspired by soapberries (mosódió), this product has paved the way for further developments. Herbow’s portfolio includes laundry, fabric softeners, and dishwashing products, which are continuously improved for greater efficacy and environmental friendliness. In their 2023 lineup, expect even more efficient and eco-friendly formulations, including specialty products like sport detergents.

In collaboration with Souldrops, known for being the first brand to package its entire product range in verified recycled materials, Herbow aims to amplify their impact on environmental conservation. Both brands share a commitment to vegan, cruelty-free practices, with various certifications such as PETA and Green Brands.

Insights from GfK-YouGov: Shopper Opinions on New Tools

The Háztartáspanel – YouGov survey delves into online shopping habits, applications aiding shopping, payment methods, and commercial innovations. With over 3,200 household heads participating, the results provide insights into the reception of innovations like the RePont system, Scan&Go, cashier-less shopping, and chatbots. The survey examines how consumers perceive these innovations, whether they use or would consider using them, and any potential reservations.

Discover detailed findings from the survey during the Future Store professional tours, where representatives will share insights.

SIRHA Budapest Exhibition: March 5-7

Explore these innovations and more at the SIRHA Budapest exhibition from March 5 to 7. Join the Future Store Innovations stand organized by Trade Magazin at Pavilion A, Stand AB1, for guided professional tours. Register for free entry and sign up for the Future Store tours through the provided links.

This summary provides a glimpse into the diverse and cutting-edge products and solutions presented at the Future Store Innovations stand, showcasing the latest trends and advancements in the retail and consumer goods industry.

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