Once again, the Milk Product Council carried out comprehensive research

By: Trademagazin Date: 2024. 09. 03. 08:34

The goal of the Dairy Association and Product Council is to get more Hungarian cheese into domestic households, therefore the 2024/2025. focused on the promotion of Hungarian cheeses in its communication campaign.

Prior to the development of the educational campaign encouraging the general consumption of cheese, Inspira Research Kft. conducted market research in the summer of 2024 on behalf of the Product Council in order to gain a comprehensive understanding of the topic. The aim of the focus group discussions and then the online survey of a thousand people – representing the adult Hungarian population by age, gender, region and type of settlement – was to describe and understand the cheese consumption habits of the Hungarian population.

The frequency of cheese consumption is high

92% of the population can be considered cheese consumers who eat cheese at least once a month. 58% of the respondents consume cheese several times a week or even more often. Another third of the respondents eat some kind of cheese every week or at least every month.

The most important aspect to keep in mind when buying cheese is the price and whether the product is on sale, and the type and variety of cheese also play an important role. The Hungarian origin of the product was classified by one fifth of the respondents as one of the three basic purchase criteria. The least importance was attributed to the fat content, color, organic nature and foreign origin of the cheese.

According to the survey, an average Hungarian household spends HUF 6,000 per month on buying cheese. Household spending on cheese also increases with education and income status.