Back to school 2025: every second parent buys tech products, but many are powerless against online dangers

By: Trademagazin Date: 2025. 08. 28. 11:49

In the era of digital education, technological devices have become an essential part of school supplies. A fresh nationwide representative survey by MediaMarkt reveals that this year 52% of Hungarian parents plan to buy some kind of electronic device for their child in the coming weeks. Although parents are highly aware of online dangers, the survey shows an alarming gap between their fears and the concrete technical steps taken to protect their children.

The research commissioned by MediaMarkt highlights that laptops and notebooks top the back-to-school shopping list: nearly a quarter of parents (24%) plan to purchase one. These are followed by mobile phones (20%) and tablets (16%). The data clearly show that parents view these devices as investments, and their decisions are made after careful consideration.

Looking for affordable solutions without compromising on quality

Although a favorable price is the most important decision factor (54%), product quality and reliability (49%) as well as a wide range of features (41%) closely follow. One of the key lessons of the survey is that when it comes to devices used for learning, parents think long term. Nearly nine out of ten parents (87%) agreed that a more expensive laptop with greater reliability and a longer warranty is ultimately a better investment than a cheaper, shorter-lived model.

Alarming online dangers, inadequate protection: a wide gap between fears and actions

In addition to purchasing devices, parents are most concerned about online risks. According to the survey, the greatest fears are cyberbullying (44%), financial fraud and phishing (43%), and contact with malicious strangers (43%).

Despite these serious concerns, practical protection often boils down to conversations. While the majority of parents (61%) regularly warn their children about the risks – an essential first step – actual technical protection is far less common. Only one thir