Ipsos: marketers are banging open doors

In quantitative terms of the online advertising clicks, it can be concluded that it is worthwhile to use this interface. Most of the Generation Y members (born after 1980) interested in social media ads on surfaces. More than half (57 percent) of the age group has been informed in this way already.

Interest slackens with the increasing of age: only 49 percent of the Generation X (born between 1966 and 1980), 38 percent of the Baby Boomers (born between 1946 and 1965), are interested in social media ads on web surfaces. In Hungary, this sequence is disrupted, however, community interest is much larger towards advertising: the, 74 percent of the Generation Y, 65 percent of the Generation X and 68 percent of the Baby Boomers have clicked on such advertisement surface.