Ipsos: The advertising newspapers have a significant impact

The untargeted advertising newspapers have a significant impact on customers, by motivating the impulsive purchases. Also inform of promotions and new products and give a kind of “hunting experience” – sets out Ipsos.

The results of the research suggests, that the special advertising newspapers put a significant impact on consumers, with supporting both the conscious shoppings and motivating the impulsive purchases, because one would buy product, due to the discunt prices, that are not actually necesarry. The customers basically have a more positive attitude to the advertising newspapers, because they consider them as important tools to find actions and be informed of the new products.