Ipsos: TV viewers prefer product placement rather than advertising

The intensive TV viewers and the 18-29 age group recalled product placement in a greater extent than the average – reports MTI, after the statement of Ipsos.

70 percent of the TV viewers have seen such a Hungarian-made TV shows in which they met with product placement, and the majority prefer product placement instead of advertising – shows the survey of Ipsos.
The survey of Ipsos also reveals, that ads in the background are considered acceptable and almost 50 percent could also accept, if the actors of their favorite series would say brand names.