Ipsos: TV viewers prefer product placement rather than advertising
The intensive TV viewers and the 18-29 age group recalled product placement in a greater extent than the average – reports MTI, after the statement of Ipsos.
70 percent of the TV viewers have seen such a Hungarian-made TV shows in which they met with product placement, and the majority prefer product placement instead of advertising – shows the survey of Ipsos.
The survey of Ipsos also reveals, that ads in the background are considered acceptable and almost 50 percent could also accept, if the actors of their favorite series would say brand names.
Related news
Related news
The 2025 Sustainable Future Awards were presented: the most outstanding sustainable companies and leaders of the year were recognized
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Visa launches new program to support the digitalization of Hungarian businesses
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The 2025 Sustainable Future Awards have been presented
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >
