Ipsos: the most popular leisure activity for young people is hanging at the mall

Ipsos carried out a nationwide research, with a participation of 500 youngsters between age 15-25. The personal survey took place in the first quarter of 2011 covered three areas: music players, dress brands and the different ways of leisure-time activities.

The best-known music player brands are Samsung, Philips, Sony and Panasonic. Nine out of ten of the respondents had heard of them. More than 60 percent young people have knowledge of Apple and Sanyo brands.

Adidas and Nike are the best known dressing brands with a 95 percent coverage of the market. Levi's is still on podium, nine out of ten young people have heard about it.

The most popular leisure activity is hanging at the mall and sporting. One-tenth of the youngsters read every day, while every third only rarely – reports marketinginfo.hu.