Ipsos: Four tenths of the firms were radically reformed due to the crisis

According to the decision makers of the leading companies; much more change happened in the past and half year, during the crisis, than in the entire 90's – sais the online business prospecting of Ipsos.

Although the crisis has not affected the one-sixth of the companies, four tenths of them is going under radical transformation, which began in the last one and a half year and in many places the difficult part is yet to come.
In relation to the changes, the impression of the first-and second-level decision-makers of the firms; is that the changes will rise and accelerate. The new business models will last more and more shorter (average is 3-5 years), but it is expected that this period will decrease further.