Intrum: EU AI Act could put Hungarian companies to the test

By: Trademagazin Date: 2025. 06. 03. 10:48

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The European Union’s new Artificial Intelligence (AI) regulation, the “EU AI Act”, which will enter into force in August 2025, could pose significant challenges for Hungarian companies, according to a European payment report by Intrum, a claims management service provider.

The EU regulation aims to regulate the development and use of artificial intelligence systems along defined risk levels, including unacceptable, high, transparent and minimal risk.

According to the report, the vast majority of domestic companies are not yet prepared to meet the new requirements: nearly three-quarters of Hungarian companies are not aware of exactly what the new EU regulation expects of them. Even more worrying is that 54 percent of them believe that they will not be able to fully comply with the regulations by the time the regulation comes into force.

The business application of the technology is spreading at an ever-increasing pace: in 2025, 63 percent of managers will already use artificial intelligence to handle payments. This rate is a significant increase compared to 47 percent in 2024. In addition, 56 percent of executives believe that technological developments will significantly improve the efficiency of managing late payments.

At the same time, the regulatory environment can curb innovation: according to 38 percent of executives, new regulations on AI may limit the possibilities for experimentation and make it difficult to introduce new technologies.

The lack of appropriate expertise is ranked first among the challenges, with 52 percent of executives admitting that they have difficulty involving professionals who can create real value with the help of AI tools.

Tibor Kaczur, Intrum’s Brand and Marketing Communications Director, explains in the statement: it is essential for Hungarian companies to prepare for the requirements of the law on artificial intelligence in a timely manner and to be aware of how to safely apply the new technology, because this fundamentally determines their future competitiveness. Companies that now invest time and resources in building knowledge, establishing compliance processes, and rethinking their AI strategies can gain a significant advantage in their respective markets, he added.