Health and intimate hygiene

Mariann Varga, brand manager with Alveola believes that if we want to be healthy, we have to keep our body clean – not forgetting about intimate hygiene either. The company’s experience is that once a shopper decides to pay more attention to their intimate hygiene, they will keep using such products.

A surprisingly large selection of products is available to consumers in the category, from private label products to great brands such as Nivea, Dove or Lactacyd. Experts recommend using intimate wash on a weekly basis. Ellen® probiotic tampon – developed by the Karolinska Institute in Sweden – has a positive effect on the functioning of the vaginal flora. X-Epil intimo products have been available for just a few years but sales have been growing constantly. X-Epil intimo wipe and intimate wash gel are increasingly popular – the latter is available in new sizes from this spring. These days demand keeps growing for larger packaging units, this is why the company decided to come out with a 400ml version; for those who travel a lot they recommend the 50ml X-Epil intimo intimate wash gel or the X-Epil intimo wipe 5-pack (5 wipes packaged individually.) Alveola Kft. celebrates its 20th birthday this year and uses the occasion to promote its X-EPIL brand strongly, in both online and offline channels. In addition to X-EPIL intimo intimate products, hair removal products will also be placed in the limelight.