Interpack 2026: More important than ever

In 2026, anyone responsible for packaging within a company will face greater challenges and a more complex environment than ever before. That is why knowledge of packaging trends is essential for success. Where else can you find out about this quickly and comprehensively than at the global gathering of around 2,800 exhibitors of the packaging industry, the interpack 2026 international packaging trade fair.

It seems that the year ahead will be defined by stricter environmental regulations, economic uncertainty and growing consumer skepticism about sustainability claims. However, product packaging is increasingly expected to deliver stronger branding, a better customer experience and more transparent communication without increasing costs or waste. Manufacturers will seek to meet this through the increasing use of digital features.

Key packaging trends for 2026

Economic pressures will influence packaging decisions. Significant GDP growth is unlikely in 2026, meaning most businesses will continue to operate on tight profit margins. Consumer spending is expected to grow only moderately and companies will continue to be cautious about capital expenditure, so every packaging decision will need to be well-justified. Great attention must be paid to proper sizing, reducing material use and transportation efficiency. It is becoming increasingly difficult to justify the use of overly specific packaging. When reviewing packaging dimensions, don’t forget to check material weights and pallet efficiency!

By 2026, the use of artificial intelligence will no longer be a novelty, but will be commonplace and expected in the packaging industry. According to some research, artificial intelligence can reduce manufacturing costs by up to 20-30% through automation and predictive maintenance, improve supply chain visibility, reduce lead times by up to 25%, and reduce excess inventory and waste by 15-20% through better forecasting. Artificial intelligence also speeds up packaging design and development. Variations can be tested digitally, concepts can be refined faster, and customization is easier, especially in e-commerce. However, the hand-drawn graphics and tactile finishes remain to create a nostalgic feel to the product and keep the packaging warm and inviting.