Britvic continues Robinsons push online

By: trademagazin Date: 2007. 07. 18. 00:00

Britvic has partnered with Microsoft Digital Advertising Solutions to launch an online marketing push for its Robinsons squash brand in the UK.

The drive is built around a website which provides advice
and ideas to help mothers raise their families. It will be hosted on the
MSN network and is the latest activity as part of Britvic's GBP10m marketing
investment across the Robinsons range during the summer.
Based on the design of the Robinsons brand 'Grow' TV ad, the
website allows mothers to access articles and advice as well as share ideas on
a number of current parenting issues.