New, interactive website about the packaging of wine
A new, consumerfriendly web site has been launched: WineLovesGlass.com to educate visitors about the benefits of wine packaged in glass bottles.
The interactive site features a weekly blog, Twitter feed and comments section where visitors can share their opinions and feedback on wine and glass packaging.
“Our goal in creating the site was to help those who are just learning about wine, especially the millennial generation, understand why wine is best in glass bottles, and why other packaging alternatives often fall short,” said Kelley Yoder, marketing manager of wine for O-I North America.
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