In-store communication and the web

Forest Papír did not use ATL communication last year. Their main BTL tool for supporting product introduction was a large display. They also have a good web site but do not use independent online communication yet. Zewa uses both ATL and BTL tools, including TV, printed media, indoor and outdoor posters. They also use banners on the net and PR articles in addition to their own web site. Innovative ideas like their toilet exhibition in 2007 have also been popular.