Innovative, pure-hearted approach as one of the leaders in the Clean Label market in Hungary

By: Trademagazin Date: 2025. 11. 26. 11:08

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Ethnicity, perseverance and purity of spirit distinguish ZOI Kingdom products from the global market competition, where consumers are increasingly looking for authentic, natural solutions that provide lasting satisfaction. This is how international and Hungarian nutrition experts and doctors summarized the values represented by ZOI Kingdom on November 23 in Budapest, where founder-owner Anikó Vörös presented the clean brand concept and the next step in entering the market.

ZOI Kingdom brings pioneering solutions to the Clean Label, i.e. additive-free products market, which is a particularly rare and valuable achievement in Hungary. “After four years of development, many errors and hundreds of experiments, we managed to create a product that is not only delicious and natural, but can also be produced in large quantities and stored safely, without compromises,” said Anikó Vörös. After more than twenty years of international food industry experience and previous successes and temporary failures, he launched ZOI Kingdom in 2021, which is now preparing to expand its nationwide sales network.

ZOI bars are currently available in EcoFamily stores, as well as in cafes, fruit and vegetable stores, and in the cafeterias of sports and health centers. Positive customer feedback confirms the need for expansion: they will soon be available in drugstores, discount stores, supermarkets and gas stations.

In 2022, ZOI Kingdom’s Loyalty energy bar (pistachio-matcha-lemon) was chosen as the best innovation in the Best Innovative Brand New taste, new ingredient (product composition) – Convenience Food category, and Dr. Erzsébet Némedi, among others, voted for ZOI Kingdom. The doctor of food sciences emphasizes the importance of the ideology behind the product and community building in times of global paradigm shift.

Gastronomic and nutritional expert Gergely Zsolnay highlighted that the concept and ingredients of ZOI Kingdom go beyond the bar product: confectioneries, restaurants and hotels can also sell it as a dessert or ingredient.

ZOI Kingdom is not just a product, but a quality of life that offers the experience of clean, love-centered and health-conscious nutrition.