Consumers prefer branded ham

The Easter holiday has high priority for smoked-cooked ham, pralines and other sweets seasonal sales.

"Consumers prefer branded ham and choose the own-branded products with a moderate extent. Own-branded products share ratio stays under 10 percent. It is contributed by the fact, that in the 2009 Easter season, the average prices were on the same level of the branded and own-branded products” – said Kovács Krisztina, Consumer Tracking Sector Manager of GfK Hungária.