Free research tool for advertisers and agencies

The IAB Europe in collaboration with Google, launches its Consumer Commerce Barometer service; a free research tool, that provides consumer information for agencies and advertisers.

It is an important information for agencies and advertisers, that prior to purchase, their target group seeking information on the Internet in what proportion. The habits of consumers in this area may differ by country and by product. Understanding the online consumer behavior enables the decision makers to allocate their marketing budget the best. The IAB Europe and Google's new Commerce Consumer Barometer (CCB) will provide help in this.