Information on the packaging: to understand and to trust

According to a global Nielsen survey, a bigger proportion of Hungarian consumers consider information on product labels to be precise and credible than the average of 28 European countries. In Hungary 41, 37 and 35 percent of consumers trust calorie, fat and vitamin content info. The same proportions in Europe are 35 percent for calories, 25 percent for fat and 26 percent for vitamin. 34 percent of Hungarian consumers always trust information on freshness and 30-30 percent believe completely that a product is free from additives or is organic. In the 28 European countries surveyed 45 percent of consumers understand most of the product info on the packaging, but in Hungary only 31 percent understand it fully and 61 percent only get part of it.