Promotions come with inflation, but careless traders can get into serious trouble this way
Persistently high inflation and rising prices make customers even more receptive to various promotions. However, in the changed market environment, traders must pay close attention to properly announcing discounts, as even a single consumer complaint can lead to official proceedings, EY points out.

It’s a big season for sales, but you have to be alert
In the period before the various coupon days, the autumn Black Friday and the Christmas holidays, many online and offline stores compete to see who can give a bigger discount on certain products. In the current inflationary environment, when purchase prices change almost from day to day, it is a serious task for traders to announce a discount and calculate a period for which they can maintain themselves even weeks from now without loss.
The complexity of the situation is only increased by the fact that, in order to provide consumers with more transparent information, the regulations regarding the indication of price discounts were changed from May 28 of this year. When announcing promotions – that is, when communicating with consumers – the sellers must indicate the lowest value applied in the preceding thirty-day period in addition to the new discounted price.
EY
Related news
Accelerating inflation in Hungary: brutal food price hikes and measures of questionable effectiveness
Inflation in Hungary accelerated again in February 2025: consumer prices…
Read more >Analyst: Food pricing, which involves huge extra profits, must be brought within reasonable limits
Food pricing, which represents a huge extra profit for food…
Read more >Róbert Zsigó promises serious control of margin restrictions
We will protect families and pensioners, we will prevent unjustified…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >