Wolt and Magyar Telekom launch cooperation

By: Trademagazin Date: 2025. 05. 12. 11:40

A year ago, the news exploded like a bombshell: Eva Mendes became the face of the aluminum canned FloeWater. Since then, the crystal-clear water has been available in 5 countries, and now there’s an even bigger bang – the world star and the brand have taken their collaboration to a new level with another spectacular, inspiring commercial!

Eva Mendes is back on screen and more beautiful than ever!

The campaign film was shot in a fairytale location, in the beautiful Avalon Park in Miskolctapolca. Crystal-clear water, stunning nature and Eva Mendes’ irresistible radiance – this is the perfect mix! Every frame of the commercial is a visual experience: harmonious, high-quality and stylish. Mendes appears charmingly, casually, yet firmly in the frames, sending the message: conscious hydration and crystal clarity can be trendy and accessible to everyone at the same time.

“The relationship between Eva Mendes and FloeWater continues to grow stronger, and the new commercial shows why this water is the star’s favorite. Mendes pays special attention not only to a healthy lifestyle, but also to the environment. This campaign is not just an advertisement, but a way of life – the perfect combination of conscious hydration and excellent quality.”

– said Adrienn Popovics, Marketing Director of HELL ENERGY Hungary Kft.

Eva Mendes impressively showed what a true, conscious icon is like in the previous campaign, but now they have raised the stakes even further! It is well known that Mendes has been advocating for environmentally conscious solutions for years. In addition to excellent quality, FloeWater’s campaign also emphasizes hydration. The elegant and dynamic visual world of the commercial perfectly matches the Hungarian brand and Eva Mendes’ personality.

And this is not the only novelty in the FloeWater house: the first flavored waters have arrived!

Berry Flow and Lemon Flow are for those who want a refreshing taste experience in addition to hydration. The berry-fruity Berry Flow and the citrus-flavored Lemon Flow expand FloeWater’s offering with a distinctive, light flavor, in a carbonated version. These flavored waters also arrive in a 100% recyclable aluminum can with a BPA-free inner coating without any loss of quality.