Milk Truck to promote milk consumption

The Milk Marketing Board plans to start a Milk Truck in the spring to promote the consumption of dairy and milk products, as well as health-conscious diet – agrarszektor.hu wrote.

The main target group is the young generation, that is why the Milk Marketing Board opted for an unconventional marketing tool. The Milk Truck would be operated as an educational moving roadshow that would show up from time to time at schools, in the parking lot of the chain of stores or at summer festivals. (agrarszektor.hu)