NAK’s national awareness-raising campaign “Facts in a nutshell” is launched

The National Chamber of Agriculture’s “Facts in a Tasteful Way” campaign will run for five months, from June to November, and will place a particular emphasis on education. The educational content includes video series, reports, expert interviews and articles that provide the audience with professionally based information to help them navigate issues related to nutrition, animal husbandry and meat consumption. NAK considers it important that consumers form opinions based on scientific facts, and that their relationship with food is not determined by the often misleading beliefs spread on social media.

The initiative pays special attention to presenting the real operation of the domestic animal husbandry and meat industry. During the campaign, the audience can gain insight into the everyday life of sustainable farming, the world of modern livestock technologies and the controlled, high-quality processes of meat processing. The reports also show how responsible animal breeders and processors carry out their work with great expertise, commitment and integrity every day to ensure that safe, high-quality food reaches Hungarian families.

The target group of the campaign is those social groups that play a decisive role in shaping food consumption habits. The aim is to address school-age youth with educational, attitude-shaping content. Young urban adults are open to new information, especially if it also touches on sustainability aspects. Mothers and housewives are interested in the topic from the perspective of food safety, children’s health and family well-being, while conscious, modern women are particularly receptive to the messages due to their need for a quality lifestyle and authentic information. The campaign aims to speak in their language, in an understandable, clear and professionally based manner.