The action that lowers the price of melons in the middle of the season is unjustified

In the medium term, melon cultivation in Hungary may cease, mainly because the producers cannot validate their costs in the transfer price to retail chains – draw the attention of the National Chamber of Agrarian Economy and the Association of Hungarian Melon Growers. If the retail chains don’t look out for the interests of domestic producers, then years from now there will only be imported melons coming from thousands of kilometers away at high cost, which cannot be compared to fresh, high-quality domestic ones – and will be much more expensive. Currently, the sector is causing a lot of tension when, despite the demand market, a supermarket chain starts a drastic sale in the middle of the season, using melons at a price of HUF 149/kg only to attract customers.