In-store communication: a new test methods from ETresearch

''Who sit inside the cabinet, is unable to push it”- as the saying goes, that may be true for Trade Marketing.

This statement was the basis of the press event of the ETresearch research firm. The efficiency is always a question in caso of in-store communications. How the method can support sales in today's consumer behavior. The ETresearch presented test methodologies, that are designed to assist the Trade Marketing professionals. This is a bilateral assistance. On the one hand, it is giving a picture of the unconscious decisions and emotional background. On the other hand, it helps the development of in-store communication on the basis of results and the existing professional expertise. On the press day, the participants could personally try out the tests, so they could immediately realized that thre Trade Marketing Professionals have to fight for the attention with real challenge in today's customer environment.