Pantene unboxing event

Unboxing powered by Pantene

70 years of science, an icon born from an accidental discovery

The greatest discoveries in history are often due to chance – and this is no different with PANTENE’s legendary formula. In the 1940s, Swiss doctors discovered provitamin B5 completely by chance, which has now become the cornerstone of PANTENE Pro-V hair care products thanks to its exceptional regenerating properties. The formula has undergone continuous development over the past 70 years under the supervision of PANTENE experts, so today it is more effective than ever.

PANTENE hair care cosmetics strengthen, regenerate and deeply nourish the hair – the result is visible and felt after the first use.

Hydration Recharge – a new level of hydration and protection

One ​​of the biggest novelties in the PANTENE offer for 2025 is the new Hydration Recharge product line, which supports the achievement of healthy, resistant and hydrated hair with five targeted products:

• nourishing shampoo for hair regeneration and strengthening

• moisturizing conditioner for dry and damaged hair

• intensive conditioner for deeper care

•regenerating and hydrating hair mask

•heat-activated, leave-in hair care cream

The highlight of the product line is the Pantene Pro-V Active Nutri Plex Hydration Recharge heat protectant, which offers an effective solution against heat damage caused by hair styling. Blow-drying, straightening or curling hair – especially with regular use – can significantly weaken the hair structure. The heat protectant forms a protective layer on the hair, reducing heat damage, while the nutrients it contains strengthen the hair and increase its resistance to external influences.

Pantene Hydration Recharge – interactive presentation at dm

The presentation of the new product line took place on December 19, 2025, between 17:30 and 20:30, at the Allee dm store in Budapest. The event is primarily aimed at customers and beauty experts, who can get to know dm’s latest hair care innovations first-hand, while special, interactive programs await them.

The participants were given the opportunity to try out the new Pantene Hydration Recharge heat-activated hair care cream, as well as other Pantene hair styling products with the help of the brand’s professional hair stylist. Personalized hair care advice and spectacular hairstyles were made on site, while at the Pantene counter, those interested could find out what makes the new product line truly special.

By sharing photos taken at the Pantene photo wall, guests received a Pantene Hydration Recharge heat-activated hair care cream as a gift, and DJ Jánosik took care of the atmosphere again this time. The evening’s host was Nóra Takács, who spoke with Fruzsina Kovács, PANTENE Hair Care Category Director, in a live check-in at 6:00 PM. The expert provided a comprehensive overview of the development of the product line, the role of its active ingredients and the future of hair care.

Extra points, extra experience

On the day of the event, December 19, 2025, 50x active beauty points were credited after purchasing every Pantene product, so participants could not only enjoy experiences, but also receive outstanding discounts.

The PANTENE Hydration Recharge product line demonstrates how decades of scientific experience meet modern hair care needs – proving that innovation, protection and spectacular results still go hand in hand today.