IKEA Soroksár: The store of the future

The futuristic-sounding video, which also shows delivery by drones and other imagined technological innovations, also provides an unexpected and playful element: a flying octopus appears in the story! Don’t worry, the octopus doesn’t actually fly. The real surprise is that customers can actually encounter surprising, revolutionary technological solutions in the store.

In the IKEA Soroksár store, robotized warehouses, digital planning kiosks and smart applications help customers make their purchases even faster and more conveniently. For example, the new Kompass application shows where to find the products they want and how to get to them in the shortest way.

The CGI video highlights not only the store but also its future-oriented innovations. The developments at IKEA Soroksár are specifically designed to elevate the customer experience: new digital screens, visual walls and an interactive design room allow customers to project pre-entered IKEA designs onto the walls, all in real size.

For IKEA, it is important that customers are enriched not only with products, but also with experiences. The store combines future technological innovations with a convenient, fast and interactive shopping experience that is both fun and practical.

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