2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!

The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand awareness, market share, advertising modernised packaging and supporting the market launch of new products. The campaign was an example of excellent achievement and creativity using limited resources. Various activities were pursued simultaneously. All products of the brand received individual license plates which contained the code to be sent in by SMS. in parallel. The main prize was a Ford Fiesta ST. A great diversity of BTL tools were used at the POP. Samplings took place in frequented spots in Budapest, where flyers were also distributed. The country was toured by two sexy hostesses in a Porsche, who pretended that their car had broken down and gave samples to men stopping to help. As a result of well co-ordinated ATL and BTL activities and the dedication displayed by the agency and the sales team, defined objectives were exceeded substantially.