2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!

The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history. Objectives included a new product launch (Kinder Country) and boosting brand loyalty. The 18-29 year old target group had been reached in several mediums simultaneously. The concept was a new one, with the slogan (Úticélozz!) referring to the monthly main prizes and the participants’ freedom of choice in determining a travel destination. The product launch had been a success and sales objectives were met, with customers sending in points from 20 products on average, which served as proof of enhanced brand loyalty.