This is how AI threatens the branding of businesses

Although we can indeed create a company logo for a few thousand forints with applications based on artificial intelligence, it is easy to end up paying many times more. “Artificial intelligence-based applications broadly use the same fifty color combinations. It is important to know that AI is not capable of creating new ones, it only works from available data, so it is practically easy to make the mistake of creating a template-like logo. This in itself would not be such a problem, but in the case of a company, it is not only the logo that is important, but also that the image should be uniform and display the company’s activities, the industry in which it operates, as well as faithfully reflect the product or service it represents. to customers. For this, it is very important that everything is in harmony, be it the website, the logo, the font, colors or the social media page” – explained Ákos Lewandowski, one of the owners of Content Lab Agency.