Google launches Grow My Store tool

Google has unveiled a new tool known as Grow My Store to support retailers with improving their customers’ online and omnichannel experiences.

The new Grow My Store tool gives retailers a rating of their website, while generating reports with recommendations on how to improve their customers’ online experience. The site is initially being rolled out in English, French and Spanish speaking countries, with further European expansion plans in 2019. Recommendations for retailers are based on country-level research, and are therefore specific to retailers’ own markets.

Google created the tool in response to consumers increasingly demanding more information and services expected from retailers online.

Retail Analysis