This is how Cappy’s new lemonade, Cappy Berry Mix Zero, refreshes summer weekdays

By: Trademagazin Date: 2025. 06. 17. 11:32

Cappy has launched its summer campaign with a new product, Berry Mix Zero lemonade. Through unique multimedia platforms and consumer activities, the brand shows that although we often get lost in the moment, sometimes it doesn’t take much to relax. The unique event solutions organized at Cinema Mystica and Westend PIXIM brought real refreshment to the interested parties by testing their senses and helping them to bounce back.

As summer approaches, we often crave something cooling and refreshing. The citrus freshness of Cappy Lemonade resonates with these summer moments, and the star of this season will certainly be the new Cappy Berry Mix Zero Lemonade. With its berry-fruity taste and sugar-free formula, it is the perfect choice for hot days: one sip is enough to bounce back to the present and enjoy the moment.

The campaign brought the product experience closer to the audience with two special events in June. The brand deepened its connection with the audience with innovative, multimedia solutions.

Cinema Mystica welcomed visitors with a fascinating universe of light, sound and art, who could take part in a sensory journey through unique media installations. The exhibition spaces were transformed into mystical worlds where the boundaries between reality and imagination were blurred, allowing viewers to step out of their usual environment and playfully test their senses. At the event, visitors were pampered with relaxing programs such as sound bowl baths or tasting Cappy’s new flavor, Cappy Berry Mix Zero lemonade.

Cappy further supported the complete physical and mental recharge in PIXIM, the Westend multimedia viewing box, where a 360-degree, immersive experience was offered to interested parties. Here, visitors were greeted with impressive visual and auditory experiences, and on several occasions they could also join yoga and pilates classes. Thanks to Cappy, an island of relaxation was created in the hustle and bustle of the shopping center, where visitors could refresh themselves by interrupting the pace of everyday life.

“With the new Cappy Berry Mix Zero Lemonade, we have created a product that fits perfectly with the refreshing and experience-oriented philosophy of the Cappy brand, which aims to help our consumers in moments of relaxation. At the two events, in addition to the new taste experience, we wanted to show the possibilities that help you get out of your everyday life and get back into the moment,”

says Gréta Krasznai, Cappy’s Hungarian brand manager.