This is how carbonating devices shape domestic water consumptions how carbonating devices shape domestic water consumption

More conscious consumers, more considered decisions in households 

Hungarian consumers are currently characterized by cautious optimism: many trust the In the future, however, larger expenditures are carefully considered. According to research commissioned by SodaStream, when purchasing new household and kitchen appliances, long-term return on investment, convenience, and the fact that the given solution has replaced other regular costs are of paramount importance.1. In this environment, solutions that are both practical, cost-effective and more sustainable are particularly appreciated. 

The role of soda machines in the changing consumer environment 

In Hungary, approximately two-thirds of the population (66%) have heard of home carbonated water machines. Although this is lower than the global average (76%), according to SodaStream data, it is a young, dynamically growing market. Today, roughly every fifth Hungarian household has a carbonated water device, and a significant proportion of these use SodaStream. The use of the devices is intensive: the majority of active users make carbonated drinks at home several times a week, and many make them daily, which shows that the technology has quickly become part of everyday routine. The enthusiasm of users with a home device is also demonstrated by the fact that every second such respondent plans to purchase a new model. 20 percent of those participating in the research are open to purchasing a soda machine in the next 12 months, a rate higher than the global average, which also shows the market’s novelty. 

Convenience that can encourage water consumption 

Home carbonated water production combines important aspects for Hungarian households: convenience, the use of high-quality tap water and more conscious shopping. The most important benefits for users include having fresh sparkling water available at home at all times, no need to carry heavy bottles, and fewer problems with empty bottles. The solution not only offers an alternative to store-bought waters and soft drinks, but can also contribute to making water consumption a more natural part of everyday life, while households can make more informed decisions from both a financial and environmental perspective. 

Market-leading brand with strong consumer satisfaction 

In the domestic market, SodaStream clearly plays a leading role in the category of home carbonated devices, with a nearly two-thirds share among those who actively use soda machines. The brand’s devices are not only used frequently, but they are also extremely satisfied with them: the willingness to recommend them is high, which indicates that SodaStream offers a real solution to increase water consumption and replace bottled drinks in everyday life. 

“Our research clearly shows that Hungarians want to live more consciously, but to do so, they need convenient, easy-to-use solutions. Making carbonated water at home allows you to make a fresh drink from high-quality tap water in seconds – without the hassle of carrying bottles and returning them”

– said Krisztina Széll-Szőke, SodaStream’s product manager.