IFA 2024: Samsung creates a connected world with its AI-based devices

At the conference, the sub-units of the “AI for All” vision “AI Meets the World” and “AI Meets You” were presented, the speakers of the company and its partners presented , how artificial intelligence plays a decisive role in improving the quality of life of users and how it provides them with tools that can enrich their everyday lives.

“Since our presentation at last year’s IFA, the number of dialogues and professional exchanges about artificial intelligence and its role in our lives has increased significantly,” said Benjamin Braun, marketing director of Samsung’s European headquarters. – At Samsung, we are proud to make artificial intelligence more accessible and inclusive, showing how it can make our lives easier and not more complicated. We believe that AI needs to act as the “right hand” of users, serving the needs of the individual and the world around them. With our AI-based tools, users can spend more time and attention on the things that really matter to them.”