This spring, generations take center stage at Allee

By: Trademagazin Date: 2026. 04. 08. 10:54
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The connection between generations can now be seen as a creative resource, as the thinking, taste and experience of different age groups are layered on top of each other to create new meanings, from fashion to technology to everyday lifestyle. Allee’s spring program series, entitled “Giving Space to Generations,” will run until May 10, 2026, with exhibitions, an audio quiz, a photo booth, interactive experiences, and literary and musical programs to show how different generations inspire each other.  

The unique program series entitled We Give Space to Generations aims to bring different age groups closer together. Although each age represents a unique world, they are built on each other. The values ​​of the past and the innovations of the present shape our everyday lives in continuous interaction, whether it is fashion, technology, leisure or gastronomy.  

The exhibition titled Inspiring Generations, on display in the Allee atrium, shows how styles and innovations from different eras interact. Iconic objects from the past and creative perspectives from the present tell the story of how generations shape each other and new ideas are born from shared inspiration. The parallels emerging in the fields of fashion, technology, leisure and gastronomy highlight how what was once considered innovation is now returning as a source of inspiration. The space not only invites contemplation: interactive elements – such as the generational voice quiz or the photo booth and iris photography evoking the visual world and imprint of different eras and generations – transform the realization into a personal experience that our taste and identity are also the imprint of several generations. 

On Saturday, April 11, on the Day of Hungarian Poetry, the Petőfi Literary Museum’s traveling exhibition and interactive programs await visitors. Through the panel exhibition presenting the oeuvre of Sándor Petőfi, we can get to know not only a historical figure, but also the creative attitude that has had an impact across generations to this day. The backbone of the exhibition is formed by ten Petőfi relics and ten Petőfi poems. The objects evoke the “crossroads” and relationships that determined the life of the creator, to which are connected interesting facts from the history of literature, portraits, manuscripts, and quotes. The interactive programs – the board game “Are you Petőfi’s roommate” and the quiz about the life of Sándor Márai – also raise the question of how literature becomes a living, personal experience for today’s audience. And anyone can choose an important, inspiring quote from the poetry wall, and even write their favorite poem on the wall.  

 What do the VW Beetle of the hippie era, the iconic Golfs of the eighties and the e-Golf of the future have in common? The generational history of the development of technology and design will be presented in an exciting VW exhibition on April 18. The collector’s vehicles evoke different eras of car production: from the classic VW Beetle through the first and second generation Golfs to the modern eGolf VII. The selection clearly and spectacularly shows how the shape, technology and character of the car have changed from generation to generation. Led by the CheckEngine expert team at 11 a.m. and 6 p.m., interested parties can learn more about the history and generational significance of the vehicles.  

Music, as a universal language, also plays a key role in connecting generations. On April 25, at the Legendás Rocktöri special crossover concert, iconic sounds from different eras will meet in an unexpected way: Billie Eilish’s songs will be performed in the style of The Beatles, while Omega’s musical world will be reinterpreted in the atmosphere of Valmar. On this day, with the help of artist Franczia Tímea, anyone can show in a drawing competition what they imagine the Allee of the future to be like: what it could look like, what experiences the shopping center could offer in three decades. 

 

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