Starting this summer, Orlando Bloom is the new brand ambassador of Staropramen

Bloom, who will next appear in Sony Pictures’ August 11 Gran Turismo and A24’s Wizards! will be seen in his films, this year he also appears in the new Staropramen TV commercial. In addition, he will soon start shooting the thriller about a boxer called The Cut.

The new TV spot and supporting ATL, media and social media activity focuses on the 150-year history of Prague beer and is the next step in Staropramen’s award-winning* “From experts, for experts” campaign.

The campaign focuses on Staropramen, a beer that has long served the world’s most discerning beer drinkers in the beer capital of the world and a beer that is almost synonymous with brewing expertise.