The dm drogerie markt won Superbrands Award

The Expert Committee of the Superbrands Hungary handed over the Superbrands awards for the ninth time this year. The Superbrands award is given to brands that proved to be the strongest in terms of brand power, reputation and tradition.

The Superbrands puts greater emphasis than ever to reach the consumers so in 2013, the assessment of the committee was complemented by the online consumers' brand awareness and preference research of the GfK Market Research Institute.

The dm won the recognition for the fifth time this year after 2005, 2007, 2011 and 2012. For the first time dm’s own brand the alverde, also received the prestigious award. The alverde is a controlled natural cosmetics brand, which guarantees the high quality of the natual international certificates.