So far we spent more on sweet biscuits this year

Data from Gfk Hungária reveal that households spent more on sweet biscuits in the first half of 2010 than in 2009. The number of buyers did not increase, but the 6-percent rise in the average price and more frequent buying both contributed to this result. Households with children have a bigger share in sweet biscuit sales than in salty biscuit sales. Households above the age of 60 buy 36 percent of sweet biscuits and 42 of salty ones. Households under the age of 29 are willing to pay 19 percent more for a kilogram of sweet biscuit than the average price – with salty biscuits the same ratio is 8 percent.